While works are being carried out, everyone must be kept safe. Both the people who are working there and those who live close by, as well as the road users who travel through the area. But the surrounding area is also important. Shops, business or organisations in the area of the works need to remain accessible as far as possible. Works basically mean disruption, but what if you could now influence this disruption experience for road users and local residents in a positive way? Good management of the surrounding area provides an important basis for this.
The best solution for everyone
When preparing our accessibility, quality of life, safety, communication evaluation / traffic plans we go further than is legally required and we accept more responsibility. We want to organise things really well for you. The complete package. Because your projects are often carried out in very busy areas. Next to a school, a residential district, a shopping centre, hospital or right next to a business park. So we take care of managing the surrounding area. What can we deliver when, is one way traffic a good solution or is it better to divert the traffic. And how can we keep the disruption for local residents and road users to a minimum. We think about these things. Whether the project is large or small. If it is a large-scale event we also have the necessary expertise. We know what matters in which situation, we offer the best solutions and apply the right traffic measures. We sort it out. And with our latest BUKO Accessibility service we even go one step further.
BUKO
ACCESSIBILITY
We reduce the disruption for road users and local residents when there are temporary traffic control situations.
INNOVATIVE, SCIENTIFIC AND DESIGNED FOR REAL PEOPLE
Our environment is becoming ever more digitalised, and this also offers opportunities in the market for temporary traffic situations. For example, making use of social media, open data and “smart” equipment. At BUKO Infrasupport we combine these data flows with scientific analysis and techniques that influence the behaviour of road users and local residents.
We use a hybrid form of measures. With BUKO Accessibility we are combining our expertise in temporary traffic situations with the digital world. With the goal of having a positive effect on the disruption for local residents and road users.
We do this by using science, digitalisation and physical measures to reinforce each other. This integrated approach has already proved itself in earlier projects, where less disruption was experienced and the planning of
an alternative route was made easier. It also appears that the percentage of bikes being used as the preferred mode of transport rises significantly during the works.
Through BUKO Accessibility we offer those concerned a low threshold approach to obtaining personalised travel advice in temporary traffic control situations. We note your preferred mode and share updates with you for each phase (of the construction). In this way, road users and local residents are involved in the project both before and during the works. This involvement creates traction and helps to create the desirable follow-up behaviour.
Working method
Whether you are a highways authority, subcontractor or an event organiser: you work on a new plan for each project. You can expect the same from us. For each project we create a unique combination of digital measures. We take into account the level of disruption and what behaviour we want road users to adopt. The result is that for each project we achieve the best possible traffic flow, and a positive impact on the disruption.
In our proposal, we describe which services we will deploy during and in advance of the works. Influencing is more prominent in the preliminary phase: expected disruption is experienced as less annoying that unexpected disruption. We monitor via our dashboard and adjust digitally whenever necessary. After the project, we carry out an evaluation involving all stakeholders. We use this to explore the perception of the disruption, and satisfaction. We distribute these results in a final report, in which we demonstrate the changes in behaviour.
VIDEO (Dutch)
Watch the video to start to learn more about what our BUKO Accessibility department can achieve and how it works.
(MORE) POSITIVE PERCEPTION OF DISRUPTION
From research, by the Dutch National department of waterways among others, we have learned that road users perceive unexpected disruption as being more unpleasant than expected disruption. Our services help to deliver a (more) positive perception of the disruption in the case of temporary traffic situations.
We do this by informing road users and local
people in advance about the disruption that they can expect, and we offer personal travel advice. This gives them a chance to adjust their schedule, appointments or mode of transport. Obviously, satisfied road users in turn mean satisfied highways authorities.
EFFICIENT, EFFECTIVE AND TRANSPARENT
Our digital services”work” 24 hours per day, and offer real-time information about the impacts. Their efficiency and effectiveness is also high: we reach the right target group at the right moment. 84% of road users look for pre-trip information and 92% follow it. This is also achieved at a fraction of the cost of things like delivering mailings to the neighbourhood.
In our reports, we demonstrate the effect of the interventions, how many people were reached and to what extent the target group displayed the desired behaviour. These insights are also used as inputs for the following phases. In addition we offer full disclosure of the costs. We share these digital reports with you and your project partners. That way, we keep improving continuously!
DYNAMIC TRAFFIC MANAGEMENT
Our approach is based on putting people first. In addition, with hard data we make the effects of the traffic control measures tangible. On our live platform we link floating car data to the current closures and various scenarios.
This means we can offer road users dynamic and personalised route recommendations. We send these recommendations to road users via their own navigation systems. That way they are recommended the best possible route. The scenarios may work with expected delays, or also look at the very detailed level. For example, we send traffic to available roads and reduce both the number of people using rat runs and queues forming. This is a digital process. This means that we can share the results with you, and show what the effect of the total package of measures has been. This way, we create satisfaction among all the stakeholders in the project.
INFLUENCING BEHAVIOUR
Essentially, the goal of all the physical and digital measures is to get road users and local residents either to choose or to avoid a specific behaviour. We ensure a safe working environment and the least bad perception of disruption by literally steering target groups in the right direction.
It is important to inform road users in the right way. This allows them to adjust their journey in the way you want them to. We stimulate changes in behaviour by providing information well in advance, offering free choices and “nudging”. A nudge means they are given a “gentle push in the desired direction”. It discourages unwanted behaviour and lowers the threshold for selecting the desired behaviour.
In addition, every project needs its own design. This is why we work with behavioural psychologists, neurological researchers and academics in order to arrive at the best solution for each project. In addition, we fine tune our digital communications to match the dominant personal styles in the working area. Thanks to this scientific foundation for our approach, we increase the effect on the resulting behaviour.
Our services
Like to know more?
Fill out the form below or contact our experts personally:
Martin van Beurden / mbeurden@buko.nl / 06 – 29 40 07 52
Fawad-Khan Bahadur / fbahadur@buko.nl / 06 – 15 67 87 10
